Gaya APA

McCARTHY, E. Jerome. (1968). BASIC MARKETING A MANAGERIAL APPROACH . Boston: IRWIN.

Gaya Chicago

McCARTHY, E. Jerome. BASIC MARKETING A MANAGERIAL APPROACH. Boston: IRWIN, 1968. Text.

Gaya MLA

McCARTHY, E. Jerome. BASIC MARKETING A MANAGERIAL APPROACH. Boston: IRWIN, 1968. Text.

Gaya Turabian

McCARTHY, E. Jerome. BASIC MARKETING A MANAGERIAL APPROACH. Boston: IRWIN, 1968. Print.